Mylo Kaye

Manchester, United Kingdom, GMT

mylo@mylokaye.tech | www.mylokaye.com

About

Mylo Kaye is a results-driven marketing professional with over ten years of experience delivering medium to large digital transformation projects across CRM, web, and loyalty systems. Naturally inquisitive, always at the forefront of the latest marketing and e-commerce tools and technologies, and adept at tackling marketing and operational challenges with both a detail-oriented mindset and 'blue-sky thinking' problem-solving. A strong communicator with experience engaging senior stakeholders, and an advocate for talent development, motivating and coaching others to realise their full potential through continuous learning and mentorship.

Work Experience

Marketing & Operations Manager

Company: maker+son

Location: Manchester, United Kingdom

Duration: 2023 - Present

Responsible for implementing tailored CRM systems across UK, USA, and Australian markets. With automation at its heart, internal stakeholders helped shape innovative contact strategies, focusing on the customer journey, segmentation, and analytics. Spearheaded the deployment of Pipedrive, HubSpot, and Freshsales across three international markets, successfully automating sales processes and improving first-contact response time by 45%. Designed and tailored reports for directors, senior managers, and team leaders reporting on department KPIs. Implemented UTM tracking for PPC and social media leads to identify the sources of incoming sales, optimising ad spend across Google and Meta by 20%. Integrated chatbots into the customer journey, reducing the need for sales and customer service to handle repetitive queries, reducing staff workload.